The People Media Project aims at presenting alternative platforms for dialogue and peaceful exchanges of ideas and cultural values using the arts as a medium.

This aspect of the project - operating under the name JustArts (JustArts.org) - strives to combine the efforts of socially and politically consciousness artists in many countries to:

First: encourage dialogue and culture understanding using the arts.

Second: raise awareness of urgent, yet often neglected issues, especially those dealing with the struggle for human rights and equality led by ordinary people around the world.

Third: raise funds with the goal of supporting projects aimed at social, cultural and political empowerment for communities around world where such support is essential.